The name TruePaw didn't come about by chance.

The heart of this brand is Zero. His full name is Zero Zalaman, a Bichon Frise who is a true member of our family. A daily companion who greets you at the door as if you’ve been gone for an eternity, even though in reality, you just ran to the store.

Zero is the very reason TruePaw exists.

Zero is our family's most loyal friend. He had allergies that manifested in various ways, which led us to start looking for treats that would actually suit him. However, we were mostly disappointed. The ingredient lists contained many items unknown to us, and their origin was often unclear.

At some point, we realized we could change this. That is how TruePaw was born.

We created products that both we and you can give to your dog or cat without the slightest hesitation. Treats that contain only what truly belongs there—no hidden ingredients, only meat of Latvian origin.

Because our pets give us unconditional love. They don't ask for much in return. Only for us to protect them just as they protect us.

TruePaw is our way of saying "thank you" to Zero and to every pet who is someone's entire little world.